Medical network - on April 27, recently, the state drug administration website about the implementation of "the state council the third batch of cancel the designated place to implement the decision of the administrative licensing item" about the work (hereinafter referred to as the "notice"), to cancel the drug regulatory department at the provincial level on the implementation of the Internet for examination and approval of pharmaceutical trading service enterprises (except for the third party platform).This also means that online pharmacies B certificate, C certificate cancelled, Internet pharmacies sell drugs be approved, completely online pharmacies sell drugs without examination and approval, can be directly according to the demand for network medicine (example application taobao pharmacies, WeChat pharmacy, etc.).

Recently, the reporter visited some drugstore chain enterprises realize that a slowdown in offline pharmacy expansion layout, pharmaceutical retail online sales are these enterprises choose road in the future.Layout, but for online sales, said an official with the pharmaceutical retail enterprise network marketing and the cost is not low the cost of physical stores, each input will be treated with caution.

▍ shop into big sales may not be ideal

Online pharmacies cancel the B \ C card, and for businesses, it is convenient for retail pharmacies to open the door for the sale of drugs and provide more reasonable services for more patients.The barriers to entry for online pharmacies are lower now, with observers seeing more of the next "touch" retail pharmacies.But journalists visiting retail pharmacies understand that this is not necessarily the case.Traditional drugstores are wary of selling online.

Online pharmacies, no store rent, water and electricity, such as sales personnel cost spending will also decline, but does not mean that the network sales need cost will be lower cost than the physical store."Now drug retail network to do big, will promote in platform on a regular basis and need to burn a lot of promotion expenses, sometimes promotion cost is higher than the cost of the store. Haven't including the third party logistics of the cost."Zheng haitao, general manager of jinkang pharmacies, said that the cost of online sales would be low by 2012, but now there is a "blood book".

Some chain pharmacies for network marketing, said, since there is no electricity, would not consider its own platform (website or app), but borrow Tmall, jingdong, WeChat third-party platform set up shop sales.Because the platform requires more maintenance costs and experience.

Site for online sales, while sales of though not like the entity shop sales subject to regional restriction, some chain pharmacies felt net sales volume is not large, generally accounts for 10% of total sales - 10%, net sales prospects for the future and seize market forecast bad also, so, in the aspect of investment promotion also wary."When the threshold is lowered, some pharmacies will join and the competition will increase, but the shuffle will come soon."The head of a chain of drugstore who declined to be named said.

In addition, industry insiders said, nearly two years, due to the influence of some network management policies (such as cancellation of third-party payment, etc.), Internet pharmacy sales will fluctuate.

▍ "net" also involves a pharmacy transformation

Although medical electrical business is a great development trend of the future, according to the data provided by the institute of medicine economic south show that in 2016, the medicine retail terminal market sales of 341.5 billion yuan, but the medical electricity sales to consumers the size less than 20 billion yuan only.

The personage inside course of study thinks, even if cancel B \ C two certificate audit, but as a result of medical electrical contractor in large, low returns and business model of a single, and high and offline business overlap problem, so for the pharmacy chains, a net "cautious" is still the main attitude.

The Beijing minister medical consultation center director Shi Lichen told reporters that even if cancel the card and card of C B, chain pharmacies to "net" attitude is still have some reservations, the reason is that medical electrical contractor for pharmacy enterprise profits than offline stores.In fact, the chain pharmacy medicine electricity layout, are using the original pharmacy "shopkeeper" mode, namely, to establish the page and then show drug, let consumer choose and buy, and the only difference is that claimed that "can meet the requirements of consumers to buy medicine inconvenience", "but in fact, buy medicine is a kind of passive consumption, the so-called 'convenience to buy medicine is a kind of false demand"."He said.

Shi Lichen that play medicine electricity chain pharmacies, actually will of its own business model transformation, namely to online and offline business linkage, pharmacy point are set in offline pharmacy distribution, licensed pharmacists and on-site medical, even at the same time to adjust the structure of some medicine pharmacy itself."But for pharmacy chains, this comes at a cost to the transformation cost is larger, even if sales growth after transition may be compared with the original model is not too big change, for pharmacy, this kind of medicine electricity as the core of" transformation "is a" gambling ", so in the next three years, chain pharmacies in medicine changes in the pattern won't have too much in the electricity business.""He said.

The little knowledge

Online pharmacy A card, B card, C card

A certificate (state level application), is an Internet company, is A B2B platform for medicine, there are buyers and sellers on the platform.

B card (provincial application), if it is a wholesale pharmaceutical company, it is a B2B platform for pharmaceutical companies.

C (the provincial application) is itself a pharmacy chain.It is a B2C platform for consumer retail drugs online.