Medical network - May 15 recordation open, drug business activities in the name of the medicine representative, by the relevant departments of relevant business and medical representative according to the illegal drug is investigated. 

 

▍ medicine generation of three "no" 

 

On May 11 night, national food drug safety administration issued three consecutive policy file, respectively is "about to encourage pharmaceutical medical equipment innovation drugs in whole life cycle of medical equipment management policy" (draft), the reform about medical equipment innovation encourage drugs clinical trial management policies "(draft)," about to encourage pharmaceutical medical equipment innovation to speed up the new medical devices to appear on the market for examination and approval of the review of relevant policy "(draft), three files at the same time to solicit opinions from the public. 

 

Among them, in the "about encouraging drugs medical equipment innovation implementation drugs in whole life cycle of medical equipment management policy (draft)" clearly put forward -- recordation in public, in the name of the medicine representative drug business activities, by the relevant departments of relevant business and medical representative according to the illegal drug is investigated. 

 

It is worth noting that the "three prohibiting" of medical representatives is clearly stated in the draft of the consultation: 

 

"Ban pharmaceutical representatives responsible for drug sales, private contact with doctors, medical representatives to ban anyone to a medical representative of medical institutions, pharmaceutical production management enterprise to provide the individual doctor prescribe medicines." 

 

At the same time, the paper argues that pharmaceutical representatives should make public the academic promotion activities of medical institutions and put on the record in the designated department of medical institutions. Medical representatives who misled doctors about the use of drugs and concealed drug reactions should be taken seriously. 

 

In addition, the marketing authorisation holder (pharmaceutical production enterprise) should be a medical representative list of the site specified in the food and drug regulator for the record, to the public. Where a pharmaceutical business is conducted in the name of a pharmaceutical representative in the name of a medical representative, the relevant departments shall, in the name of the medical representative, be concerned with the illegal handling of the drugs. 

 

Combining files open around the events of medical representative, a few days ago for a medical representative and their traditional way of selling "revolution", apparently to come faster than expected. 

 

11, medical circles, according to the news was seized by a 3 armour hospital, deputy director of the department, nanjing 1300 MingYiYao representatives and a doctor was for the police to put words to persuade its limited-time surrendered - this involves more than the number, unprecedented, shocked the medical circle. 

 

Click on the great earthquake! Doctors have been arrested for more than 1, 300 new medicine drugs, and the police have been handed over for a period of time 

 

On May 9, two days earlier, the "detention letter of guangzhou public security bureau", widely circulated in the guangdong medical circles, was once again the black hole of the drug generation. The drug's incircuses were revealed to the national people on December 25 last year by CCTV's secret visit. 

 

▍ medicine generation of what to do 

 

At this point, China's 300 million drug generation actually stood at the crossroads, and the high-value and high-interest exchange models sold by prescription drugs began to suffer a fatal blow. 

 

Do hair [2017] no. 13, "according to countries' file request - 'food and drug supervision departments should strengthen the management of medical representative, build system of medical representative register put on record, the record information in a timely manner in public. A medical representative only academic promotion, technical consulting and other activities, shall not be responsible for drug sales, and the faithless behavior recorded in the personal credit records' and' do hair [2017] no. 37" put forward by the file work arrangement, the state drug administration is working on some specification work, must be in the future, the society of medical representatives have a more clear understanding, and looking forward to the future of this industry more standardized and orderly." Niu zhengqian, vice President of the China pharmaceutical enterprise management association, said to cypress blue on the topic. 

 

Public information, on behalf of pharmaceutical industry in our country there are more than 30 years is legal profession, in the 2015 edition of the People's Republic of China occupational classification ceremony (revised edition) ", was officially classified as a profession. 

 

The career definition of a medical representative is a professional who represents drug delivery, communication and feedback for pharmaceutical companies. His professional code is "of" the 2-06-07-07, a nd for professional and technical personnel - economic and financial professionals - business professionals - a medical representative. 

 

The work of the medical representative, the work of the medical representative, is to formulate plans and plans for the promotion of pharmaceutical products; The second is to convey information about medical products to medical personnel; Third, assist the medical personnel in the rational use of drugs; Fourth, we will collect and feedback the clinical use of drugs. 

 

Why is the relationship between medical representatives and doctors in China? Is it a doctor's problem? Is it a representative problem? Pharmaceutical companies employ a medical representative to introduce the medical staff to pharmaceutical professional information, especially the new knowledge, to promote rational drug use, is a kind of international practice. 

 

Internationally, "medical representatives" have been around for nearly 40 years and are widely recognized and accepted. As a bridge of drug safe use message, "a medical representative" plays a dual role: a medical representative as the bridge between medical staff and pharmaceutical enterprise, its basic functions, is to show medical personnel scientifically drug safety, efficacy, and promote the rational drug use, adverse drug reactions information gathered at the same time, timely feedback to the production enterprise, puts forward effective measures and disposal methods, is not for sale. 

 

Trained, code of conduct, dutiful "pharmaceutical representatives", to patients, doctors, pharmaceutical companies and the whole society has played an important value, "a medical representative or training for admittance into industries" system already exists in many countries. Such as Britain, France, Germany, the United States, Japan, the Philippines, Singapore, and China's Taiwan and Hong Kong area, and, though the name is not exactly the same, have similar system, or the "on behalf of pharmaceutical industry training" requirements, and has the health the laws and regulations of the competent department of the support. 

 

And at this point, as the author mentioned in writing before the blue parker: in the new medical reform, the Internet and capital undertaking tide triple drivers, millions of medicine generation facing the three separate and fusion, for those routes, should be potential, implement new across their careers. God may have closed a door, but opened a row of Windows, and the opportunity was always for the ready.