The medical website of May 15, the Chinese medicine drink film has been expensive in the past two years. From the 2016 annual report of many listed pharmaceutical companies involved in the Chinese medicine and beverage industry, the Chinese traditional Chinese medicine is a great contribution to revenue and profit. In retail pharmacies, the average gross sales by about 60%, good market foundation, Chinese medicine yinpian, is becoming the important category and source of profit, to break the wall yinpian, superfine slices as representative's new more slices in a trend of vitality - kang CMH, according to the retail channel new yinpian 2017 q1 sales of nearly 2017 yuan, increased by more than 50%. 

 

The Chinese medicine has been a great addition to the Chinese medicine 

 

Promulgated by the ministry of industry and pharmaceutical industry in 2016 the main economic indicators completion, show that in 2016 pharmaceutical industrial enterprises above designated size main business income is 2.963586 trillion yuan, up 9.92% from a year earlier. Among them, the processing of traditional Chinese medicine is more than 12 percent for the second year in a row, with a total of 195636 million yuan in 2016, leading the industry. 

 

In retail channels, Chinese medicine is also supposed to rise. Kang in CMH statistics show that in 2016, the scale of traditional Chinese medicine and Chinese medicine yinpian retail for $21.9 billion (according to the terminal retail price, the same below), up 24% from a year earlier, far above the 9.2% growth rate of industry growth. In the first quarter of 2017, the sales of Chinese medicine and traditional Chinese medicine were 60.27 billion yuan, up 21 percent from a year earlier, and still a significant lead over the entire industry. 

 

2016Q1 ~ 2017Q1 the market size of the Chinese medicine drink chip (billionyuan) 

 

Data source: CMH (below) 

 

This benefits from several aspects. 

 

On the one hand, traditional Chinese medicine in the "no cure disease cure not ill" the fine tradition of attention is being more and more, consumers of traditional Chinese medicine in health care, health and cure not ill effect is increasingly valued; On the other hand, the policies of the warm wind blow, the country continues to encourage on the policy guidance. As you can see, in addition to the medical role, from the government level and enterprise level to the customer level, are vigorously promoting medicine edible Chinese herbal medicine yinpian health in daily life, Chinese medicine yinpian in consumption. 

 

This can be seen in the list of best-selling products from retail channels. Chinese wolfberry, chrysanthemum, etc., etc., are listed on the list of the most famous varieties of Chinese medicine, such as Chinese wolfberry and chrysanthemum, etc. 

 

2017Q1 retail channel top 10 

 

 

New types of drinks are gaining momentum 

 

In the Chinese medicine drink film industry, the new type of drinking chip, which is represented by the broken wall and formula grains, is developing rapidly. 

 

The new type of drink is clearly better suited to the needs of consumer safety, convenience, and versatility than traditional drinks. Wall-breaking yinpian, for example, because the broken wall yinpian has better absorption, taking convenient category features, will gradually play a more important role in the field of medicinal, in the field of daily will be widely used in all kinds of health care, herbal soup and so on. The new type of beverage, which is packaged, easy to carry, effective and reliable, is often more acceptable to consumers. 

 

The market size of the retail channel, which has a traditional retail channel, was 51.33 billion yuan, which slowed to 16.99 percent year on year, and the market share fell to 85 percent, according to the CMH data. , by contrast, growth and market share of new yinpian were positively to the high speed development situation - 2017 q1 retail channel new yinpian market size is 894 million yuan, the market share of 15%, up 52.55% from a year earlier. 

 

This can also be seen in the top-selling brands of traditional Chinese medicine. Kang, according to data from the CMH 2017 Q1 in the Chinese medicine yinpian list (not statistical gradeless and uniformly priced goods Chinese medicinal materials and Chinese medicines sliced and prepared for decoction), ciic pharmaceutical group with a 4.5% share of the top spot, up 51% from a year earlier, its broken yinpian grass regent products contributed 85% of the results. 

 

2017Q1 retail channel top 10 

 

(note: not counting traditional Chinese medicine and Chinese medicine) 

 

An obvious trend is that the policy is good, high growth and attract potential, Chinese medicine yinpian has attracted a big drug firms overweight, becoming the industry of their new battlefield. However, with the acceleration of stricter regulation, industry reshuffle, small scale, weak competitiveness, management of non-standard yinpian processing enterprises will gradually be eliminated, and constantly improve the industry concentration, changes to accelerate the market competition pattern, the stronger the strong situation become clear. 

 

On July 1, China's traditional Chinese medicine law was officially implemented, and the regulation of traditional Chinese medicine is going up another step, and the war will be more intense. Therefore, although the industry rapid development, the prospect of but related businesses to stay in the competition, must actively promote traditional Chinese medicine (TCM) modernization, intensify research and development, improve the quality of products.