Medical network May 19 - in 2017, with the advancement of new medical reform policy, the industry has entered a policy to the ground, two votes, to camp, consistency evaluation policy storm type, make industry faces new opportunities and challenges. 

 

In the field of medicine, electricity, third-party platform stop medicine behavior and licenses the cancellation of the examination and approval, and network spread national health and family planning commission recently issued by the general office of the "about for diagnosis and treatment measures for the administration of the Internet (trial) (draft), and on promoting the development of the Internet medical service opinion", but also changed the pattern of the industry and the barriers to entry, how to touch the right pulse of the policy in the field of medicine, electricity, tuyere for industry, time touches the nerve of the industry. 

 

To meet the demand of industry development, the 21st century pharmacy "opened on May 16, Shanghai medicine SEC on the first day, subject to the new environment, new strategies, new opportunities" medical electrical business theme BBS, through the industry environment, the enterprise strategy is discussed in detail, the future opportunities these three level, analyze the medicine and the trend of the development of electricity industry. What are the highlights of the meeting? What are the changes in the future of the industry? 

 

Is the policy threshold down again? 

 

As a subsidiary of the southern pharmaceutical economic research institute, 21st century drugstore has long been concerned about the development of different channels in the pharmaceutical retail industry. In 2016, in order to meet the demand of medical electrical business practitioners policy understanding, play to the role of the platform should have the third-party industry, pharmacy in the 21st century is a Chinese medicine, the electricity branch by organizing industry conferences and publishing industry monitoring report, to share the industry advanced management pattern, in order to promote the long-term development of the medical electrical contractor. 

 

Pharmacies in the 21st century, managing xu-dong shao on this theme BBS speech said: "after last year's hard work, the work by the electrical contractor branch of the widespread praise of the industry, in order to continue to promote the development of medicine, electricity, we will continue to be held in 2017 various types of electrical business activities, to provide diversified services to the industry." 

 

As with the 2016 e-commerce series BBS, the opening link of BBS is certainly one of the industry's most focused medical and e-commerce monitoring reports. Guests according to the report, the south medicine Internet surveillance center, a senior fellow at institute of economics, zhang said that in the first quarter of 2017, while at the request of the state council, in most areas of medical electrical business licenses for examination and approval work has been suspended, waiting for the new policies, but because there is still no specific guidance documents, therefore still parts wholesale business licenses to the application for enterprises, encourage medical electricity continue to rise in the number of. 

 

"Only in the first quarter of 2017, the new" Internet drug trading services qualification "54, electric business operation qualification of enterprises have a total of 921, another industry high." Zhang says. 

 

According to zhang, the industry's threshold will be lowered further, as the licensing of e-commerce approvals changes and regulations are changed. According to introducing, on April 5th, the relevant departments to formulate the first draft of the measures for the supervision and administration of pharmaceutical trading network, referred to in the future medical ABC card not only cancel the examination and approval, electricity may even even don't have to put on record, you just need to inform the local bureau of registration. At the same time, monomer pharmacies may also open up their online stores. "Although this is only the first draft, but electricity policy threshold lowering signal of medicine has obviously, the future will be more and more enterprises in this field for a variety of innovation." Zhang tao is so judgable. 

 

The possibilities are endless, starting with building a closed loop 

 

As in recent years, with the love, seven nu-lax, health guest, 1 network, led by the brand medicine electricity rapid rise, many in the industry began to throw out the concept of medical electrical contractor has entered into the second half. Faced with the next wave of medical e-commerce, has the industry been fully preempted? 

 

To this question, ping an's vice President, wang kun, gave a negative answer. Him with the little red book, netease koalas are the rise of the home appliance business enterprise as a case, shows that even in the electricity, led by the BAT, giant has been involved in the case, the innovative companies still have breakthrough space, let alone the market far less mature than big retail channels medical electricity field. "Especially in an environment where brands have low market share, there is still a long way to go before the second half of the second half." "Wang said. 

 

In the event that the market is still in the future, how should enterprises seize development opportunities? Senior industry experts, baidu take-out medical department general manager Shao Qing on BBS published by the medicine to the medicine, pharmaceutical medicine combination of electricity road "theme report, comprehensively analyzed the past and the future trend of medical electrical contractor. In Shao Qing point of view, in continuous innovation under the environment of Internet technology, the pharmaceutical industry to the Internet will continue to in-depth, industry operation mode will also continue to innovate, medicine, electricity companies to get the tuyere, must implement the whole industry chain layout. "Because the next 30 years will be the Internet of the industry." "Shaw said. 

 

In addition to predict industry trends, the BBS also invited the guangdong health pharmaceutical co., LTD. CEO xie amin, through the interpretation of the health guest attempt to slow disease management in recent years, for the industry to provide the ground medical electrical business operation mode. According to xie amin, for slow disease management, medicine, electricity the category has a natural advantage, platform, properties, advantages and comprehensive service data, can effectively improve patients' medication adherence, realizes the regular medication reminders, professional guidelines and health management, to establish perfect slow disease management system. 

 

"Slow disease service only, of course, is medical electrical business model innovation, realize one of the professional services sector, as the Shao Qing say, the future medical electrical contractor to break success, you must set up its own service closed-loop, health in this aspect also has its own thinking, our positioning is to become the most trusted the wisdom of the health services platform, and so our strategic layout will include medicine, medical and other fields, to build medical electricity as the breakthrough point, the development of mobile medical health service, by integrating various resources, to achieve closed-loop wisdom of health industry." "Xie concluded. 

 

Where the Internet medicine will go 

 

Besides sharing topic report, the BBS for recently industry buzz "about for diagnosis and treatment measures for the administration of the Internet (trial) (draft), and on promoting the development of the Internet medical service opinion", also invited representatives of the upstream and downstream enterprises interactive discussion, their release of the "opinions", the different interpretations. 

 

Xie fangmin, CEO of guangdong jianke pharmaceutical co., LTD. 

 

The introduction of "opinions" will effectively promote the integration and upgrading of medical and Internet medical industries. After all, before this, the industry has been a lack of clear guidance, "opinion" of the mean Internet medical finally obtain the legitimacy of the proper position, this aspect will make regional regulators had Internet medical supervision executive direction, prompting more Internet medical fall to the ground, on the other hand also infused confidence for practitioners, for medicine and the combination of electricity and Internet medical laid a foundation. 

 

Wang kun, the vice President of ping an, 

 

"Opinion" mentioned in the management way is to improve the industry operating costs and barriers to entry, but also bring the positive role, it will effectively ruled out to fish in troubled waters, ensure the orderly development of the industry, to really want to in the development of Internet medical colleagues can calm down and study more feasible pattern of Internet medical fall to the ground. 

 

Shao qing, general manager of baidu takeout medical department, 

 

"Opinion" published although does not represent the final regulation bill, but it was already release a clear signal, in the future to run Internet hospital, the enterprise must have its own entity hospital, in fact this can understand, after all, medicine, electricity business premise and chain pharmacies, its existence is reasonable. 

 

Si jie, executive vice President of xian lijun pharmaceutical co., LTD. 

 

Internet medical treatment must be combined with the concept of medical institutions with offline entities, embodies the respect for the people basic rights policy, after all, health is a serious work, face to face for diagnosis and treatment is still make patients most at ease. But there is no denying the fact that in the innovation of new technology, the Internet medical treatment is still the trend of the development of the industry, the policy of "opinion" although in a short period of time set up trade barriers, reduce the "barbarians" entered the speed, but an impregnable position in the industry to truly, still need to continuously explore the application of Internet technology, the revolution itself, to win the long-term market space. 

 

Yang wei-hsiung, general manager of the youth control department: 

 

The application of Internet technology, the industry is to solve the long-standing problem of asymmetric information, no matter in the field of medicine or medical treatment, its future is promising, especially the emergence of Internet medical, under the background of policies to encourage doctors to more practice, but also quicken the pace of the socialization of the doctor, reversed transmission of traditional medical system reform, in patients with industry and has great significance. 

 

Zhang jinhua, deputy general manager of zhejiang yingt pharmaceutical co., LTD., and general manager of e-commerce division of zhejiang yingt pharmaceutical co., LTD. 

 

"Opinion" on edge, although the legitimacy of Internet medical confirmed, but under the constraint of rules, such as doctors need to practise in Internet fixed-point hospital and get the permission of the original hospital leadership, Internet hospital unable to realize the first option, etc, which limits the development of Internet medical treatment opportunity. Industry to really realize the outbreak, must insist on communication with regulators, let Internet medical practitioner can get rid of the original system truly independent regulators endorsed, with is different from the pattern of offline hospital, can truly reversed transmission of medical system reform.