May 19, May 19, June, June, June. As people become more and more concerned with their image, losing weight is a must for every summer. Whether it's exercise weight loss or taking a pill to lose weight, this topic has been controversial for many years, and for those who can't exercise, it's a helpless choice. In 2013-2015, the combined growth rate of the retail market for weight-loss drugs was 2.0%, and the market was more stable and the resources were more tilted towards the dominant brands. In the first half of 2016, the market for chemical medicine, which has been growing rapidly, rose to 40 percent in the first half of 2016.
The overall smooth market is focused on the advantage brands
The combined growth rate of the retail market for weight-loss drugs in 2013-2015 was 2.0%, and the market was stable. Despite a 10.5 per cent drop in sales in 2014, there was a rally in 2015 (see chart 1). With the continuous development of the pharmaceutical market and the gradual improvement of the rules and regulations, the market for weight loss medicine has gradually been focused on the competitive brand. 2013 retail market monitoring to weight loss drug brand has more than 500, but by the monitoring during the first half of 2016 to brand has dropped to about 300, market resources more leaning to brand advantage.
FIG. 1:13-2015 the retail market for weight loss drugs moves
The pattern of biochemistry is growing fast
FIG. 2:16 in the retail market in the first half of the year
Weight loss medicine retail market through the analysis of the first half of 2016, which can be found to lose weight and health products accounted for half of the remaining share with chemical medicine reducing weight to occupy forty percent, and the food and proprietary Chinese medicine market of smaller (see figure 2). From with chemical medicine reducing weight share trends, chemical medicine only occupy ten percent weight loss drug market in 2013, in the first half of 2016, its share rose to forty percent, corresponding to this is health food market has been gradually diluted.
FIG. 3:2013 - in the first half of 2016, weight loss was changed by chemical quotas
In terms of brands, the market share of the top five brands of weight-loss drugs rose from 44.2% in 2013 to 68.4% in the first half of 2016. Brigitte students Chang Jing tea (the original of source of green tea) for several years now weight loss medicine retail market sales of the top spot, the second half of 2016 was renamed the wave impact terminal sales fell, but its top position is still difficult to shake. The details are shown in table 1.
Table 1: the top five brands in the retail market for weight-loss drugs in the first half of 2016
Orlistat is a huge market
Although global approved with chemical medicine reducing weight have a rising trend in recent years, but the side effects such as causes little recognized by the market variety, as the end of last century were approved orlistat is a rare successful products. M, according to data from the network of brand drugs orlistat number increases year by year, by the eight brand during the first half of 2016, respectively is: to the sheet, plastic capsule, ali capsules, ShuErJia capsule, optimal flat capsules, saini capsule, the capsule and sen di capsule.
Figure 4:2016 the market share of the market for oliver products
Among them, to the outstanding performance, market share rising, in 2013 and 2014 years, the market share of less than ten percent, 2015, its market share rose to 31.9%, the first half of 2016 continue to rise, the market share reached 57.7% (see chart 5). This dazzling report card has benefited from the combination of bishengyuan and zhejiang haizheng in April 2015, joining the market for the drug market.
FIG. 5:20 - in the first half of 2016, the proportion of profits in the film industry
Brigitte students with zhejiang sea is marriage, cause brigitte students acquired guangzhou embellish medicine industry co., LTD., with zhejiang sea embellish medicine industry is more than a decade of orlistat sole agency in the country. Brigitte students use their respective advantages and zhejiang sea are respectively, provided by drugs are specialize in drug research and development of zhejiang sea resources, good at brigitte students provide sales channels of retail terminal sales, joint management to the sales.
The rapid rise of the Lillian films helped drive the growth of the market at orlistat, and other orlisters had a certain rise in sales. The figures show that in 2015, eight companies were on the rise, but the remaining seven were far less likely to grow.
Orlistat is a regional market
According to the relevant data, there is a distinct regional distribution feature for each brand. In the three regions of north China, east China and south China, the market of orlistat is the leading part of the market, with the most outstanding performance in north China. In the northeast, central China and the southwest three regions, the lili films are not performing well and the market share is not large.
With to the best-selling area, plastic capsule, occupies the central China, southwest and northwest area three main market, and in north China, east China and south China market proportion is not high.
Elle capsule almost monopolized the northeast orlistat products market, in north China, east China, south China and southwest four areas have sales, but the market performance is weaker.
The shulka capsule has been monitored in all regions, but it has performed well in central China, where the market is second only to the plastic capsule.
Figure 6:16 in the first half of 16, the distribution of the champions brand in each region of the region
conclusion
Brigitte students Chang Jing always occupy the important position of tea in the weight loss drug market, because of its sales in 2016 affected by some, that makes the market pattern must be changed, but the weight loss market Cha Cha brand after the return to the market for many years, what changes will happen in 2017, is worth looking forward to. |
